For mobile app install campaigns, the goal is to convince a new customer to download the app and possibly perform a desired action (so-called events). One important distinction we need to make is the distinction between Mobile App Install campaigns and Mobile App Engagement campaigns. You can distinguish them from other type of ads by the “download” call-to-action button and are displayed exclusively on mobile devices (smartphone & tablet).įacebook app campaigns can be created in Ad Manager, by selecting App Installs under the Consideration objective. What are Facebook Mobile App Install Ads?įacebook Mobile App Install Ads are a special type of advertisements offered by Facebook, that are designed to help send people to the app store where they can download your app. After reading this post, you will be able to understand both the approach and the requirements for running Facebook App Install Ads. Facebook’s App Install Ads are among the most effective and easiest online marketing strategies to increase the number of app users.
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